The stereotyping of Native Americans within commerce Essay

The stereotyping of Native Americans within commerce - Essay Example 338) apart from the patent medicine packages which featured the â€Å"coppery, feather-topped visage of the Indian† butter boxes depict the doe-eyed, buckskinclad Indian ``princess.’’ The American Indian, and that which popular culture has determined that he/she represent, has been exploited within the context of commerce and commercial advertising for close to a century with the purpose being the purveyance of specified messages regarding the company or the brand in question. Following an overview of the commercialisation of the American Indian image, two case studies of corporate/brand use, of the American Indian image shall be analysed. The commercialisation of the Native American image, or figure, is both pervasive and expansive in scope, embracing all of the noble savage and the â€Å"mystical environmentalists or uneducated, alcoholic bingo-players confined to reservations’’ (Mihesuah, 1996, p. 9). All one need to conform the validity of the aforementioned assertion is visit their nearest grocery and attempt to quantify the sheer number of products, ice cream, alcohol, cigarettes, canned vegetables, baking powder, honey and butter, to name but a few, on which the image of the American Indian is emblazoned. Remarking upon the stated, Aaker and Biel (1993) maintain that the commercialisation of the American Indian image is largely predicated on the assumption that these images will evoke such romanticised conceptualisation of a world gone by that not only will consumers be attracted to the brand in question but they will associate it wit organic wholeness and strength/durability, among others, and t he company in question with environmentalism and corporate social responsibility. Hence, Jeep Cherokee adopts the Washington Redskin logo as a means of communicating durability and the capacity to traverse harsh terrains unscathed, while Land O’Lakes butter and (family) food products display the image of an Indian princess as a means of

Conceptual Design Coursework Example | Topics and Well Written Essays - 750 words

Conceptual Design - Coursework Example Lateral stability in the building is achieved by the use of a framed structure as shown in figure 3. A frame structure makes the building become capable of evenly directing all the loads of the foundation without causing stress at one point of the building more than the other. The foamed structure is such that the slab is placed on top of the beams which form the walls. The total force is from the upper rooms of the story is thus efficiently transferred downwards. Notably, the slab is also constructed by spanning it along the shorter side so as to increase length stability. This technique has the advantage of reducing the total number of beams and columns that are needed in the construction of the building and at the same time while maintaining a stable structure. Each beam is scanned at a length of 4 meters. This is cheaper and very affordable in terms of the bars used. Any design is only viable once tests done on it can prove its authenticity and applicability. Testing for the feas ibility of the member positions used in the design can be done by the use of preliminary sizing exercise for the main structural elements of the building. As shown in figure 6 and 7, the desired measurements for the slab, beam and wall are 150, 300 and 200 respectively. The column is designed with an approximate size of 300 rising up to about 4000.Often conceptual analysis is a precise procedure which has most of the details embedded in the diagrams used in the explanation.